Mike Moretti’s 6-Step Listing Process
Step #1: Gathering Information
The first time we meet at your house I will ask you some questions to get a better idea of your needs. I will ask questions like:
When do you intend on selling your home?
Why are you selling your home?
Are you going to buy another home?
Do you need the equity in your home to buy?
Is there someone else that needs to be involved with this process? How much do you owe on your home?
What do you think your home is worth?
Will you consider seller financing?
Do you want to cash out or do a 1031 Exchange?
Is your home ready to be put on the market?
Have you talked to your accountant regarding taxes and capital gains?
Step # 2: Meet and Greet
In step 2, we meet at your home for an informal meet and greet. This is where you show me your home and we get to know each other. By the end of this meeting we should have a good idea if we want to work together. We will be working together closely for several months, so it’s important we get along. This will also be a good time for you to share anything that’s special about your home.
Have you put on any additions?
Do you have good neighbors?
Does your roof leak?
When I leave, I will leave you with a marketing package that will include:
Information about my company Information about me My Plan of Action A custom calendar with key dates for your reference A blank copy of a listing agreement for you to review Keep in mind that I will not ask you to sign anything at this meeting, unless you’ve already made decided to work with me.
Step # 3: Research, Pricing and Comparative Market Analysis
In step 3, I will research, gather and analyze information in order to price your home correctly. Below are some of the things I will look at:
Tax records and recorded documents Preliminary title report Condition and location of your home 3 homes currently on the market (Active) and similar to yours 3 homes in contract (Contingent and Pending) and similar to yours 3 homes that have sold and are similar to yours I will put all this information together to create a Comparative Market Analysis, or CMA. It will include a summary analysis with charts, statistical data, historical trends, marketing ideas and a more precise estimate of your home.
Step # 4 Preparing Your Home For Sale
This is where we discuss the best way to market and sell your home. One of the most valuable tools I have is access to many qualified buyers and my personal referral network. It includes people I’ve worked with like stagers, designers, painters, plumbers, electricians, roofers, house cleaners; whatever it takes to get your home ready. This is when we sign the listing agreement, seller disclosures, schedule vendors and order inspections if needed. With nine out of ten buyers beginning their real estate search online, I will focus a lot of my energy on the Internet. Our company has partnerships and distributes with the most significant media companies in the world like The NY Times, The Wall Street Journal, Front Door, Home Finder, Trulia and Zillow to name a few. Our company website is viewed over 60 million times across all of our partner sites annually. Of course, online advertising is only part of my marketing campaign.
Step # 5 Negotiating with Buyers & Completing the Sale
This is a very important stage where working with a seasoned agent and a good team pays off. During this step I will:
Show your home to qualified buyers
Negotiate contracts with agents
Consult on how to get the best price when countering offers
Qualify buyers’ finances
Set appointments with inspectors
Decide how funds are to be transferred
And finally, scheduling the close of escrow Step #6 After the Sale
Just because we have successfully sold your home doesn’t mean my services just stop. I value the relationships I have with my past clients and realize their satisfaction is key to my future success. I will always be there for you and intend on following up on a regular basis.